AdSense is a service that allows website owners post link ads and pay Google for each and click. To gain high profits, some authors write virus has spread further through Yahoo Messenger to enable users to access the site.
Program KMeth exploit vulnerabilities in Internet Explorer and the system then the infected site contains ads on Google AdSense mesothelioma - cancer of mineral Asbestos causes. Price to earnings per click command CPC (cost per click) to link related mesothelioma under the highest form (4 USD - 13 USD) the price of Google.
In addition, the software risk KMeth longer automatically send messages to all the persons named in the friends list of victims, even the control status with annotations such as "The blog of the view that this ( similar virus YM 'made in Vietnam' now).
Mechanisms detect fraud Google's ability to identify fraud tricks. However, employers can not overcome the effects of security that KMeth caused by system users
Online advertising is' personalized '
Is an ad business strategy that companies are unable lơ is. Begin appearing in 1994, the form of product promotion, brand on the Internet has experienced many ups and downs, and gradually changes to reach consumers in a more selective.
Currently, advertising through e-mail is a method of online marketing the most popular. It creates opportunities for companies to quickly customize the content and distribution to customers with very low costs. But the form of interest rate is hanging banner - accounting for over 50% of sales online advertising.
However, users began uncomfortable situation before advertising messages and suffuse it is considered a form of spam. Banner also become the legs and reach the low CTR (CTR - click through rate: the rate between the number of website visitors and turn click on ads. For example, every 100 people to a website that someone clicks on an ad link ads, CTR rate is 1%). Therefore, the trading company are looking for methods with the role "as new" online advertising, giving users feel closer, the "personal" to achieve the highest efficiency, match worth the amount they take.
Advertise on blogs
This is the "land" completely new. No studies of any level of impact of the blog business, but clearly, personal web travel can be great with the ability to shade it or destroy a brand. While the average CTR of traditional web is below 1%, the blog reached the rate that impresses: 5%. Moreover, companies also cost 10 USD - 350 USD / week to post information on the blog. However, many spam experts also began nhòm maize and set the path to a website any time to other people's blog (splog).
Pay for each click
This method is known as CPC (Cost Per Click) or PPC (Pay Per Click). Ad people will not pay a large sum of money each month for website owners. Cash remuneration completely depends on the number of people clicking the ad link. Services most popular is Google AdWords and Hits4Pay. But some companies participating in this program has encountered problems due to the competitors they intentionally click to link multiple times and forced them to pay for no access to.
PPC Similarly, models with Pay Per Call (paid by the call), the ad unit will pay for website owners a commission of each of the user clicks on the link to make direct calls more. This method is relatively new but the company provides strategic business Kelsey (USA) predicted the market will reach 3.7 billion USD in 2010.
Ads via RSS
This is the method of integrating the ads in the feed (the RSS contains features, tools gather information from multiple sites and distribution to users). Model effective than sending e-mail, and avoid the risk of the filter e-mail and pop-ups blocked.
Ads with search engine
People often use search engines to look up information on the Internet. Therefore, the ad through the search service reaches remarkably effective. Forms that many companies business value and are willing to pay money (or apply a certain procedure) to link to their website appear on the top of search results when users enter a keyword.
Broadband interactive
Some methods are from the economic value is the video ad on television. The page can implement this type of video sharing website, the graphics, music and online game especially. Companies will not only get alternatives products and services to the game but also build a component integrated in the game related to their brand name (such as a broken signs Mc Donald's in Grand Theft Auto: San Andreas)
Whether selecting any way, the money to put ads all want to reach as many customers as possible, especially the group object 'needs of products and their services. Meanwhile, the intermediaries (such as Web ads) will not sit waiting for people to access the page and click on the link. They will actively distribute the link it to consumers, the typical services such as Google Adsense.
When a site accepted to join the Google AdSense program, providers will send an administrator an HTML code to insert anywhere on the page. Every time visitors click on and link the Google Adsense, website owners will receive fixed remuneration. This service is to use Vietnam is quite popular as it is also a source of significant expense to help them maintain their website. However, Google is to accept, the website must contain real information, do not install the hack, software risk, pornography, and some other principle. Moreover, Adsense not support the English sometimes can not provide adequate banner with the website.
Besides, the form of marketing "position" is also frequently mentioned in recent times. "Temporary" means the ads will appear only at a certain time of day. For example, companies food just "land lease" promote products during the period occurred breakfast, lunch and dinner ...
In addition, the software identification feature becomes popular, the ad not only can detect the user is looking at a banner or something, but also can determine which is male women or to switch to products and services accordingly.
